Serent Education Sector Update

New Education Investments and Upcoming Education Technology Conferences 

April 07, 2019

Serent remains committed to its multi-year investment thesis in the education sector, partnering with entrepreneurs who are innovating the delivery of education to drive better student and institutional outcomes. Education investments in fast-growing SaaS and tech-enabled service companies make up nearly 20% of Serent's portfolio. In 2018 we closed four new investments in this vibrant market and remain highly focused on the sector in 2019.

As a teacher, I was always looking for a side-gig because teacher pay is so marginal

“As a teacher, you’re always looking for a side-gig because teacher pay is so marginal.”

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Education Investments - By the Numbers

Since our founding in 2008, Serent has invested in eight education software and services companies, including USATestprep, KEV Group, TRA Software, ArbiterSports, Digital Architecture, New|Ed, Diamond Mind, and C2 Education.



in Transaction Volume
Since 2011

Select Education Investment Sectors

Serent Capital continues to actively invest in the Education software and services spaces including the following K12, Higher Education, Professional Development and Early Childhood Education subsectors:


  • Athletics & PE
  • Classroom Learning Tools
  • Extracurriculars (before & after school)
  • Finance & Accounting
  • HR / HCM
  • Outsourced Services
  • Other Departmental Solutions
  • Parents & PTA
  • Payments
  • Security, Risk and Compliance
  • Special Education
  • Other Administrative / Back-Office

Higher Education

  • Admissions
  • Alumni & Advancement
  • Athletics
  • Career Services
  • Finance, Accounting, & Operations
  • Financial Aid
  • Fundraising & Development
  • HR / HCM
  • Marketing / Recruiting
  • Non-traditional Students
  • Online Services
  • Outsourced Services
  • Student Life / Services
  • Student Success / Academic Outcomes

Professional Development

  • Licensure / Certification
  • Continuing Education
  • Corporate Learning
  • Adult Education

Early Childhood Education

  • Back-office Software
  • Teaching Content
  • Child Care Services
  • Special Education

Meet w/ Serent at an EdTech Conference

We would love to find some time to connect with you, trade notes on the education industry and discuss investment opportunities. Please let us know if you will be attending any of the below events, or request a meeting with our Education investment team below:

Founded in 2008, Serent Capital is a leading lower-middle market private equity firm focused on investing in high growth service and technology businesses. Our operating model is distinct in its focus on business building. We strive to be an involved, value-added investor, capable of providing significant operational and strategic support to our portfolio company CEOs on the most critical issues that they face as their companies scale.

Serent Capital's ability to assist its companies is based on its principals' experience as CEOs, strategic advisers, and Board Members, and a deep network of formal and informal advisors.

Our mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. Our success in this mission comes from our persistent adherence to our values.


Vertical Specific B2B Software, Data, or Tech-Enabled Services Companies

Enterprise Value

$15m to $250m
(Smaller for add-ons)

Company Size

>$5M of recurring or reoccurring revenue
(Smaller for add-ons)


USA & Canada


10% - 1,000%


EBITDA up to $15M


Minority or Majority Transactions

Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.

The information contained herein may not be copied, reproduced, republished, or posted in whole or in part, in any form without the prior written consent of Serent.