Serent News

Serent Capital Expands Presence, Opens Austin Office and Relocates in San Francisco

January 10, 2019

San Francisco / Austin - January 08, 2019 - Serent Capital, a private equity firm focused on investing in fast-growing software and services businesses, announced the opening of an Austin, Texas office. The new location will be led by Serent Co-Founder and Partner Kevin Frick.

The announcement comes on the heels of an exciting year of activity for Serent Capital. Over the last 12 months, Serent has made 10 new platform investments, made 7 add-on acquisitions, had 2 exits, and expanded the team with 17 new hires.

“We believe the Austin office can play a key role in helping us continue our momentum into 2019 by expanding our access to new talent pools and investment opportunities” said Frick.

Serent is no stranger to Texas having committed over $150 million across 7 portfolio companies within the state since 2010: Tricolor Auto (2010), Cardon Outreach (2011), United Allergy Services (2012), Optimal Blue (2012), Compeat (2015), Axiom Medical (2018), and GDS Link (2018).

“We have recognized Texas as a home to many great entrepreneurs and businesses and are thrilled to be joining the state and Austin’s vibrant and thriving entrepreneurial community” added Frick.

Serent will also be moving to a new San Francisco location on February 1st, 2019: Three Embarcadero Center, Suite 410. The new location has an expanded footprint and will be led by Partners David Kennedy and Lance Fenton.

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About Serent Capital

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face evolve with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating those challenges through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its experience and capital to bear, Serent helps growing businesses thrive.

Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need. Learn more about our portfolio companies.

Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.

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