Serent News

Serent Capital Invests in GDS Link, a Global Leader in Credit Risk Management Software to the Lending Community

August 29, 2018

San Francisco, CA - August 28, 2018 - Serent Capital, a San Francisco-based private equity firm focused on investing in fast-growing software and services businesses, has made a minority investment in GDS Link, a global provider of credit risk management software for the financial services industry.

GDS Link helps its clients efficiently manage their credit risk strategies while improving their lending and account management efforts. Leveraging its differentiated platform, GDS Link serves traditional and alternative financial service lending through both brick-and-mortar and online channels, marketplace lending for both consumer and small business, point of sale retail finance, credit card, auto, and leasing.

"Since founding GDS Link in 2006, we have built a company that has experienced significant growth, gained market recognition globally and provided the financial services industry with innovative solutions for managing risk," said Paul Greenwood, president and chief executive officer of GDS Link. "We decided that this was the perfect time for us to bring in a partner, and we believe Serent Capital is the ideal investor to help us accelerate our growth strategy. Serent Capital aligns with GDS Link's core values, has deep financial technology experience, and brings the resources to bear that will enable continued innovation and unparalleled value to our customers. We're excited to be working with Serent Capital as we build on the momentum we have created in our business and work to achieve our long-term vision in the years to come."

"We are thrilled to partner with GDS Link, a global leader and innovator in credit risk management software. GDS has created a unique platform that is now used globally across the financial services landscape," stated Lance Fenton, Partner at Serent Capital. "We are excited about the opportunity to collaborate with Paul and the experienced team at GDS Link, and we look forward to the company's continued growth and success."

Serent's investment in GDS Link represents its twelfth investment in fin tech and fourth platform in the lending technology market.

About GDS Link

GDS Link, LLC's core platform, DataView360®, provides its clients in multiple financial verticals with the power and flexibility to rapidly implement their credit risk strategies in support of their lending and account management practices. GDS Link's data bureau gateway provides easy access to a multitude of third-party data sources in support of risk assessment, fraud prevention and mitigation, income and employment verification processes. GDS Link's workflow component fulfills a client's requirements for processing applications that require manual intervention. Founded in 2006, GDS Link is headquartered in Dallas, Texas with seven international offices including the United Kingdom and Spain. For more information, please visit

About Serent Capital

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent helps growing businesses thrive. For additional information, please visit

Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need. Learn more about our portfolio companies.

Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.

The information contained herein may not be copied, reproduced, republished, or posted in whole or in part, in any form without the prior written consent of Serent.