Serent News

Serent Capital Invests in KORE Software, a Leader in Sports and Entertainment CRM and Business Management Software

June 12, 2018

San Francisco, CA - June 12, 2018 - Serent Capital, a San Francisco-based private equity firm focused on investing in fast-growing software and services businesses, announced that it has made an investment in KORE Software, a leading provider of CRM and business management software for the sports and entertainment industries.

KORE Software’s products and services help more than 100 professional sports teams and 450 properties, brands, and agencies worldwide harness valuable customer and partner data to fuel business intelligence and optimize performance. From fan engagement and data warehousing to sponsorship and premium offerings, KORE delivers an integrated suite of applications to drive insights, efficiency, and profitability within sports and entertainment.

“When KORE entered the sports and entertainment industry over a decade ago, we could never have foreseen that our products would become the industry’s gold standard. This has happened to such an extent that our software is often listed as an important skill on job postings and resumes,” noted Todd Cusolle, co-founder and CEO of KORE Software. “Today, KORE is already building on its rock solid foundation to not only serve new market segments, but also drive even more value for our current customers. Serent Capital is the right partner for us, and together, we will make an incredible impact on the sports and entertainment industry.”

“Since the beginning, KORE has been entirely bootstrapped with no outside investors,” said Matt Sebal, co-founder and Chairman of KORE Software. “However, our company is growing rapidly and can benefit from outside expertise and resources. Partnering with Serent Capital ensures that we can continue our upward trajectory while continuing to provide the world-class customer success that our clients expect.”

“We are honored Matt and Todd chose Serent as their partners. KORE is the clear market leader, has an exceptional reputation in the industry, and provides tremendous value to its customers,” said Lance Fenton, Partner at Serent Capital. “We look forward to helping KORE deepen its already strong team, invest further in existing and new products, and accelerate growth, both organically and via acquisitions,” he added.

Serent’s investment in KORE represents its second recent investment in the sports industry – ArbiterSports (2017). Inner Circle Sports represented KORE Software in the process. 

About KORE Software

KORE is the global leader in sport and entertainment business management solutions. Comprised of KORE Software, and KPI (KORE Planning and Insights), KORE serves more than 100 professional sport clubs and leagues, and 450 brands and properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights. KORE Software’s business management software applications include Ticketing & Fan Engagement™, Sponsorship & Partner Engagement™, Suites & Premium™, and Data Warehouse & Analytics™. KORE Planning & Insights (KPI) is a division of KORE that provides business intelligence consultation and staff augmentation services. For more information about KORE Software and KPI, visit

About Serent Capital

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent helps growing businesses thrive.

Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need. Learn more about our portfolio companies.

Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.

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