“our experience suggests that CEOs who are able to take a step back and view sales through a holistic lens ... have the highest level of success.”
We have mapped the MSP tool market (representative landscape below) and are targeting tools that orbit around the big four PSA/RMM platforms (Datto, Kaseya, ConnectWise & SolarWinds). Our goal is to identify and partner with vendors that (i) are capitalizing on the limited organic innovation potential of the big four and (ii) are leveraging technical / business partnerships with these platforms to extend their reach.
Representative Vendors / Market Map
We have mapped the MSP tool market (representative vendors)
Linked to Customer Work
Other Monitoring & Mgmt.
Central Pillars of MSP Operations
Professional Services Automation (PSA)
Remote Monitoring & Mgmt. (RMM)
Back-Office / Internal
Business Admin / Intel
“We have seen success deploying this framework within our portfolio.”
Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need. Learn more about our portfolio companies.
Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. Trends are based on Serent research and industry observations. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. All rights to the trademarks and/or logos presented herein belong to their respective owners, and Serent’s use hereof does not imply an affiliation with, or endorsement by the owners of these logos. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.