Serent Toolkit

Serent’s Growth Team specializes in helping technology-enabled businesses achieve their goals.

Here at Serent Toolkit, our operations experts share their strategies, stories, insights, and best practices used while working to equip these high-growth and fast paced SaaS companies for success.

Recent Portfolio News (2) Posts

 Portfolio News

Knowland, a Serent Capital Portfolio Company, Named in 20 Most Promising Travel and Hospitality Tech Solution Providers for 2019

Knowland has been named in the annual list by CIOReview of the 20 Most Promising Travel and Hospitality Tech Solution Providers – 2019. CIOReview subscribers nominate companies who they believe are at the forefront of tackling the pressing problems in the Travel and Hospitality space. The final listing is decided by their evaluation panel for Travel and Hospitality, consisting of CIOs, CTOs, COOs, CEOs, CMOs etc. who are planning to approve, purchase or influence the purchase of Travel and Hospitality Solutions/Services across the US, and members of their editorial board

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Recent News at Serent Capital

At Serent Capital, we are dedicated to creating effective and long-term growth for the companies we partner with. Read more about our latest news.

Tyson Foods Partners with Axiom Medical to Provide Enhanced Healthcare Support for Team Members

Posted on August 20, 2020

COVID-19 Resources from the Serent Portfolio

Posted on April 3, 2020

Pondera, a Serent Portfolio Company, Has Been Acquired

Posted on March 27, 2020

Founded in 2008, Serent Capital is a leading lower-middle market private equity firm focused on investing in high growth service and technology businesses. Our operating model is distinct in its focus on business building. We strive to be an involved, value-added investor, capable of providing significant operational and strategic support to our portfolio company CEOs on the most critical issues that they face as their companies scale.

Serent Capital's ability to assist its companies is based on its principals' experience as CEOs, strategic advisers, and Board Members, and a deep network of formal and informal advisors.

Our mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. Our success in this mission comes from our persistent adherence to our values.

Focus

Vertical Specific B2B Software, Data, or Tech-Enabled Services Companies

Enterprise Value

$15m to $250m
(Smaller for add-ons)

Company Size

>$5M of recurring or reoccurring revenue
(Smaller for add-ons)

Geography

USA & Canada

Growth

10% - 1,000%

Profitability

EBITDA up to $15M

Ownership

Minority or Majority Transactions
30-100%