Serent Toolkit

Serent’s Growth Team specializes in helping technology-enabled businesses achieve their goals.

Here at Serent Toolkit, our operations experts share their strategies, stories, insights, and best practices used while working to equip these high-growth and fast paced SaaS companies for success.

Recent Portfolio News (2) Posts

Knowland, a Serent Capital Portfolio Company, Named in 20 Most Promising Travel and Hospitality Tech Solution Providers for 2019

Knowland has been named in the annual list by CIOReview of the 20 Most Promising Travel and Hospitality Tech Solution Providers – 2019. CIOReview subscribers nominate companies who they believe are at the forefront of tackling the pressing problems in the Travel and Hospitality space. The final listing is decided by their evaluation panel for Travel and Hospitality, consisting of CIOs, CTOs, COOs, CEOs, CMOs etc. who are planning to approve, purchase or influence the purchase of Travel and Hospitality Solutions/Services across the US, and members of their editorial board

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Founded in 2008, Serent Capital is a leading lower-middle market private equity firm focused on investing in high growth service and technology businesses. Our operating model is distinct in its focus on business building. We strive to be an involved, value-added investor, capable of providing significant operational and strategic support to our portfolio company CEOs on the most critical issues that they face as their companies scale.

Serent Capital's ability to assist its companies is based on its principals' experience as CEOs, strategic advisers, and Board Members, and a deep network of formal and informal advisors.

Our mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. Our success in this mission comes from our persistent adherence to our values.


Vertical Specific B2B Software, Data, or Tech-Enabled Services Companies

Enterprise Value

$15m to $250m
(Smaller for add-ons)

Company Size

>$5M of recurring or reoccurring revenue
(Smaller for add-ons)


USA & Canada


10% - 1,000%


EBITDA up to $15M


Minority or Majority Transactions