Serent Toolkit

Serent’s Growth Team specializes in helping technology-enabled businesses achieve their goals.

Here at Serent Toolkit, our operations experts share their strategies, stories, insights, and best practices used while working to equip these high-growth and fast paced SaaS companies for success.

Recent Serent Sectors Posts

Serent Capital's Field Services Sector Update

With hundreds of thousands of service providers across lawn care, landscaping, pest control, plumbing, electrical, and many other sectors in the early stages of software adoption, the field services software ecosystem is growing rapidly. At Serent, we have spent years getting to know the players in the space. Our understanding of the broad market dynamics at play uniquely positions us to help high-growth field services software companies scale. Through our model of active engagement, we support our partners in accelerating growth: whether it's securing the right executive talent, improving go-to-market strategy and process, rolling out integrated payments, or considering opportunities for M&A or new product lines.

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Serent Capital's IT & Software Development Sector Update

We are actively looking to partner with companies that provide tools used by IT (Information Technology) professionals (in-house and services providers) and software development teams. The IT / developer tools landscape is dynamic and rapidly evolving, creating unique business-building opportunities for innovative founders. We see great potential for entrepreneurs to leverage industry tailwinds to build the next generation of market-leading technology solutions.

IT & Software Development Sector Update Overview:

  1. Trends for Vendors in the Software Development Life Cycle
  2. Trends for Vendors Serving IT Professionals
  3. IT Spotlight: Tools Used by Managed Service Providers (MSPs)
  4. MSP Tool Market Map
  5. Schedule a Meeting
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Serent Capital's GovTech Sector Update

While we undoubtedly face uncertain economic times, at Serent we maintain a strong belief that the government technology sector will be one of the few resilient sectors of the economy. Citizens are dependent on their state and local governments more than ever for essential services, and governments need to swiftly adapt to providing those services while in crisis-response mode. Organizational IT budgets are yet to be determined, but we believe this crisis is an opportunity for state and local agencies to re-evaluate their IT priorities and shift their technology portfolio away from costly system integrations and legacy on-premise solutions to lower-cost, nimble and adaptable cloud-based technologies.

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Serent Capital's Healthcare Sector Update

Since its formation in 2008, Serent Capital has been actively partnering and investing in market-leading healthcare companies. In total, Serent has invested in seven platform companies ranging from services providers, such as, Cardon Outreach, to healthcare software companies, like Pondera Solutions. In the last three years, Serent's dedicated Healthcare Team has been particularly active, investing in four platforms. 

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Serent Education Sector Update

Serent remains committed to its multi-year investment thesis in the education sector, partnering with entrepreneurs who are innovating the delivery of education to drive better student and institutional outcomes. Education investments in fast-growing SaaS and tech-enabled service companies make up nearly 20% of Serent's portfolio. In 2018 we closed four new investments in this vibrant market and remain highly focused on the sector in 2019.

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Founded in 2008, Serent Capital is a leading lower-middle market private equity firm focused on investing in high growth service and technology businesses. Our operating model is distinct in its focus on business building. We strive to be an involved, value-added investor, capable of providing significant operational and strategic support to our portfolio company CEOs on the most critical issues that they face as their companies scale.

Serent Capital's ability to assist its companies is based on its principals' experience as CEOs, strategic advisers, and Board Members, and a deep network of formal and informal advisors.

Our mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. Our success in this mission comes from our persistent adherence to our values.

Focus

Vertical Specific B2B Software, Data, or Tech-Enabled Services Companies

Enterprise Value

$15m to $250m
(Smaller for add-ons)

Company Size

>$5M of recurring or reoccurring revenue
(Smaller for add-ons)

Geography

USA & Canada

Growth

10% - 1,000%

Profitability

EBITDA up to $15M

Ownership

Minority or Majority Transactions
30-100%