Fund IV


Serent Capital’s Fund IV

Serent Capital is excited to announce the launch of our fourth flagship fund. Our $750 million fund aims to provide capital and operational resources for founder-led, technology-enabled businesses to help them reach their goals. Our Growth Team works hand-in-hand with our companies to help them scale their businesses through building out sales and marketing, recruiting and hiring executives, M&A integration, working through strategic and channel partnerships, developing pricing and bundling plans and other business-building strategies.   

Learn More About Partnering With Us

Investment Criteria

$15MM to $250MM Enterprise Value (Smaller for add-ons)
>$5MM recurring revenue Company Size (Smaller for add-ons)
10% - 1000% Growth
High-Growth Technology & Services Vertical Specific B2B Software, Data, Payments, or Tech-Enabled Services Companies
Up to $15MM EBITDA Profitability
30-100% Ownership Minority or Majority Transactions

Serent Capital

Founded in 2008, Serent Capital is a leading lower-middle market private equity firm focused on investing in high growth service and technology businesses.

We partner with founders to help them continue to build their businesses as an involved, value-added investor, capable of providing significant operational and strategic support to our portfolio company CEOs on the most critical issues that they face as their companies scale.

Our Vision


“Having both led and engaged in high-growth companies, we were inspired to design and build a firm that supports founders every step of the way. We saw the need to be a partner that was more than just a financial partner – a true business partner that could help you not only overcome challenges but thrive. We look forward to partnering with the next generation of Serent companies to help them accelerate their growth.”

Kevin Frick, Co-Founder and Partner, Serent Capital


“Continuous learning and innovation is core to what we do both at Serent and with our companies. With each new company we partner with, we’re able to further enhance our Growth and Human Capital Team’s tools and frameworks to unlock even more value for their employees and customers.”

Prital Kadakia, Partner, Serent Capital


"What excites me most about starting a new chapter with Fund IV is the unlimited opportunity. The world is changing quickly, which allows us and our companies to find new solutions to solve critical challenges. New solutions bring innovation and create the opportunity to break records."

Lance Fenton, Partner, Serent Capital.

Stu L 2019 Web Cropped

"Over the years, we’ve had the opportunity to meet and work with truly remarkable people – from our founders and CEOs to our executive teams and Board Members. We feel honored to do this job because of the people with whom we partner. With Fund IV, I’m confident the bar for talent will continue to rise, and with that partnership – we’ll continue to build exceptional businesses that drive meaningful value to employees, customers, and shareholders."

Stewart Lynn, Partner, Serent Capital.

By The Numbers

Serent Capital 2008 – Present

0 Companies in
Our Portfolio
0 Active Platform
0 Billion in Capital

Interested in learning more about partnering with us?

Click the button below to contact our team.

Contact Us

Subscribe to Our Newsletter

1. Includes acquisitions and exits 

2. Across all funds as of 11/30/20


Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.

Investment criteria is illustrative and is subject to change at any time. 

The information contained herein may not be copied, reproduced, republished, or posted in whole or in part, in any form without the prior written consent of Serent.

515 Congress Ave, Suite 1410
Austin, TX 78701

3 Embarcadero Center, Suite 410
San Francisco, CA 94111

© 2020 Serent Capital